It might seem that opening a store on the Internet is a simple task. After all, site designers, delivery services, and other components necessary for this are available to the current merchant.
Even the delivery of foreign goods purchased in an online store today is not difficult for its owner. The Smart Link company, for example, allows you to order international delivery of goods directly on your website and such a service is provided for almost all major cargo carriers.
But, on the other hand, the online store also has a downside: a back office. From the organization of his work depends on the sale of goods and the reputation of the seller.
Convenience of delivery and payment
The number of orders and the average bill depend on how various payment and delivery options a store offers. With the development of the online store, the owner should think about entering foreign markets for goods. The payment methods must include electronic money, bank cards, cash and bank transfer.
Correct accounting
When orders increase, you can lose an objective view of the online store. To avoid this, the use of a special tool is required. It should reflect the statistics of Internet commerce, namely the quantity of goods available, profit, the list of regular customers. Having all this, you can see the real state of affairs and correctly manage goods, advertising and promotion.
Conversion rate
Conversion assessment allows you to identify weaknesses in the work of the online store. You can easily understand to what extent the work of the delivery service is effective or how quickly employees respond to order confirmation. If the confirmation of the order is low, then this is due to the slowness of the managers. There are many reasons why this happens, for example, they call back late or delivery is too long. There are situations when a store has a large number of orders, but many of them are never done. The reasons for this may be due to suppliers or the delivery service. Sometimes a low conversion occurs due to a poorly selected landing page, inconvenient moving around the store, and insufficient information about the product.
Accurate calculation
Many owners have a vague idea of what profit is and how to calculate it. The elementary cash method is not suitable for business analysis, since it does not take into account the costs of advertising, salary, rent, delivery, etc. The profitability of a business can be calculated by reflecting all the data on income and expenses. Knowing this will facilitate informed decisions about the development of the store.
Assortment control
It is important to pay more attention to the product that brings more profit than others. Using the back office, you can calculate the profit of an individual unit. Due to this method, goods that bring loss are identified. To change this, remove them from the assortment. To expand the range, the standard offline trading technique is suitable. In this case, the entire product is divided into 3 groups. The first are the best-selling items. The second includes goods that generate average income, and the third the remaining units. This option clearly reflects the picture of the store, which allows you to properly manage.
Discounts
The back office system shows the date the customer visited the store, all the information on his orders. Thanks to this, the owner will see who needs a discount. To promote sales growth, more effectively using the already developed customer base. With the increase in the store, this will bring a substantial part of the revenue. It’s easiest to use email newsletters to attract customers. But the buyer should have the opportunity to choose, that is, there should be a link to the unsubscribe.
