The best in the world

  • Home
  • Technics
  • Finance
  • Ratings
  • Cars
  • Movie
  • People
  • Home
    • Technics
    • Finance
    • Ratings
    • Cars
    • Movie
    • People

Home Ratings

Rating of the most expensive brands in the world in 2016

Share
Pin
Tweet
Send
Share
Send

Forbes Magazine has released an annual review of the most expensive global brands in 2016. What makes one brand more expensive than another? According to David Rybstin, a professor of marketing and branding at the Wharton School of Pennsylvania, the point is consumer perception. If customers are willing to pay a higher price for products of a particular brand or prefer their products, this increases the value of the brand.

Here are the top 10 most expensive brand names in the world, top ranking.

10. General Electric

It is estimated at 36.7 billion dollars.

One of the most expensive and oldest brands on the list. It was founded on April 15, 1892 - 124 years ago. Now General Electric has interests in many industries: oil and gas, healthcare, aviation, transport, energy management, software development, financial services, wind turbines, electric motors, weapons, household appliances, machinery and pharmaceuticals.

9. McDonald’s

It costs 39.1 billion dollars.

The only global food franchise. Representative offices are located in almost all major cities of the world. McDonald’s in every way attracts children with the help of children's menus and toys, special playgrounds, small bonuses, as they understand that children will bring their parents to the poppy.

8. Disney

Brand value - 39.5 billion dollars.

Surely you at least once watched a movie of this company, or played toys made by it or visited Disneyland. Disney - these are wonderful childhood memories that I want to pass on to the next generation.

7. IBM

It is estimated at 41.4 billion dollars.

One of the most recognized companies in the technology sector. Its full name is International Business Machines Corporation. Currently, IBM is engaged in computer software, hardware, IT services and IT consulting.

6. Toyota

Brand price - 42.1 billion dollars.

As of February 2016, it is the 13th largest company in the world. In addition to cars, Toyota is engaged in banking, leasing and financing. She is also the first company to produce more than ten million of the most coveted cars annually.

5. Facebook

Cost - 52.6 billion dollars.

Demonstrates a staggering increase in the value of the brand name (44%). The average user spends 50 minutes a day watching Facebook. This is more time than the average person spends on reading (19 minutes), physical exercises or playing sports (17 minutes), and communication (4 minutes) combined.

4. Coca-Cola

Brand price - 58.5 billion dollars.

Coca-Cola, a headache treatment, was created by pharmacist John Pemberton in 1865. Aza Griggs Candler later bought the rights to it and introduced Coca-Cola (already as a soft drink) to the world on May 8, 1886. Until now, the formula of this drink is kept secret.

3. Microsoft

Brand Value - $ 75.2 Billion

Microsoft has been able to increase its prestige in the eyes of customers thanks to many new products, including Windows 10, Surface Pro 4 and Surface Book. The technology giant has invested heavily in its cloud services, which are quickly becoming its largest “provider of money,” and has expanded its retail strategy by opening a flagship store in New York in 2015.

2. Google

It is estimated at 82.5 billion dollars.

This year, brand value jumped 26%. Internet users are still much more likely to use the Google search engine than Bing or other alternatives. You could say that the term “Google” has become synonymous with web search.

1. Apple

Cost - 154.1 billion dollars.

Forbes began ranking the world's most expensive brands in 2010, and Apple has so far led it six times in a row. Despite the decline in its revenues (for the first time in 13 years) due to a decrease in sales of top iPhone smartphones, iMac computers and products from the iPad line, the company will not have to go from bread to cola for a long time.

Share
Pin
Tweet
Send
Share
Send

Watch the video: Top 10 most expensive cars in the world 2016 (June 2025).

Similar Articles

The most stupid dog breeds in the world, top 10
Nature

The most stupid dog breeds in the world, top 10

2020
10 most dirty rivers in the world
Nature

10 most dirty rivers in the world

2020
The most expensive Olympic Games (Top 7)
Ratings

The most expensive Olympic Games (Top 7)

2020

Leave Your Comment

Recommended

Best coupon discount sites

Best coupon discount sites

2020
12 best services and applications for learning English

12 best services and applications for learning English

2020
The most popular books of 2019 in Russia

The most popular books of 2019 in Russia

2020
Rating of the highest grossing Hollywood actors of all time

Rating of the highest grossing Hollywood actors of all time

2020

Popular Categories

  • Nature
  • Cities and countries
  • Cars
  • Sport
  • Medicine
  • Books
  • Movie
  • Information and News
  • Food and drink
  • Technics

Recent

10 scariest things in the universe

The most reliable smartphones - 2020 rating

Ways to increase car safety (top 6)

Rating of Russian cities with the cheapest new buildings

The best breeds of dogs to guard a private home

Top 10 Lowest Actresses in Hollywood

Actual

The most common illnesses for office workers
Medicine

The most common illnesses for office workers

2020

Office workers are among the most unhealthy groups in the labor market. Daily sitting for many hours entails back pain, visual impairment and other problems. We present you the top 5 most common diseases of office workers. 5. Spinal problems ...

Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The most anticipated cars of 2018 in Russia

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

10 most popular winter harvesting products

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Top 10 financial mistakes that everyone makes

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Top 5 Most Successful Family Companies

2020

The best in the world

The best in the world.

Recent

  • 10 fragrant flowers with the most pleasant smell
  • The most ridiculous deaths in the world - Darwin Award
  • Rating of the most influential companies in the Russian advertising market

Popular Categories

  • Ratings
  • Technics
  • Movie

© 2025 https://efuc.org

  • Books
  • Technology Reviews and Tests
  • Favorite
  • Sport
  • Medicine
  • Food and drink
  • The most in the world
  • Coronavirus
  • Games
  • Technics

© 2025 https://efuc.org