When starting to optimize your site for search engines, you need to remember many factors that directly affect the optimization process, from keywords and image tags to interaction with social networks.
Many of us make the following common SEO optimization mistakes. Fixing them is very easy.
1. Lack of content
It’s hard to overestimate the value of content for your site. The task of information retrieval systems is to display, at the request of people who want to find certain information, the best suitable sites. If your site has high-quality and informative informational materials, search engines will consider your site to be one of the suitable sites. Be sure to check the compliance of the materials with the declared topic of the site, not to mention the absence of spelling and grammar errors. In addition to the text, links, photographs, videos and other informational materials must be present. Tips for writing selling texts for the site we have already told readers in our article.
2. Lack of ALT tags that are part of HTML tags
Alt tags, also called alt texts, describe images on your site. Search engines cannot read images, so adding a replacement text tag gives them a description of the image that they are able to read. This, in turn, helps search engine spiders take into account the specified image information on a par with text. Consider an example. Suppose you have a photograph of the sun at sunset in very bright colors. You can give her the following description of the alt tag: orange-red sunset in summer. But in the hope of achieving better website optimization results, do not use words that do not describe the image. There will be more harm from this than good. It can manifest itself in downgrading your site.
3. Excess keywords
Once upon a time, when search engines took into account mostly keywords, the popular approach was to push them as much as possible. Now, an excess of keywords can lead to punishment or even the risk of being banned. Concentrate on one or two keywords or phrases and unobtrusively distribute them throughout the text. Keep your keyword density in the range of one to three percent. Thus, for every 100 words, use your keyword minimum - once, maximum three times. This approach will give you a high optimization rate.
4. Excessive amount of interactive web animation
Flash technology (interactive web animation technology) is software used to create colorful, animated, effective websites with lots of graphic and lighting effects. They may look, at first glance, incomparable, but, unfortunately, they are inconvenient to use for the user, they are difficult to optimize. For the above and a number of other reasons, more and more website developers have gradually abandoned Flash technologies. Search engines find it difficult to read Flash information. The use of such technologies can also lead to the fact that the performance of your site will decrease significantly. Manifestations of deterioration will be an increase in the bounce rate and a decrease in the rating level. Of course, Flash technologies are not completely useless, but you have to tinker with them.
5. Waiting for immediate results.
Many people make the mistake of believing that as soon as they create the site, it will immediately appear in the results. The fact is that SEO optimization is a long, constantly evolving process. Therefore, do not lose heart if your site does not instantly take off to the top lines in the SERP. It will take several months or even more for it to finally be indexed and appear in search engines. Therefore, just continue to work on optimization and over time, the investment will be justified.
6. Lack of attention to the use of social networks
Social networks and SEO optimization are tightly connected, and their cooperation is mutually beneficial. Social networks provide reliable backlinks to your site. They can make your name widely known. They can increase traffic to your site, which is the main goal of SEO optimization. The stronger and broader your connections with social networks, the higher the chances of winning the top positions in the ranking.
7. Broken links
Check your links more often. If they are non-working, this can greatly damage SEO optimization. To be included in search results, search engines select high-quality sites. A site with broken links and / or images has no chance of being classified as such. You, of course, will need to fix all the backlinks that lead to non-existent pages. The free complex of Google Webmaster Tools systems will help you cope with this task.
8. Lack of site update
It is very important to constantly take care of the relevance and updating of information on the site. Updating the content of the site will lead to the fact that it will be indexed more often. Of course, this does not guarantee that his rating in the issue will increase. But the chances of an increase in a site with relevant quality material are very good. The actual content contains relevant keywords. Google loves the current content, so provide it!
9. Ignoring Keyword Analysis
The purpose of keyword analysis is to find out what words and phrases your target audience uses to find the necessary information. You need to find out what these words are. Then you can include them in the information materials on your site. Do not even try to guess what people are looking for. Keyword analysis is one of the most important stages of SEO optimization. There are many free software tools available to help you do this kind of research.
10. Neglecting Title
The title tag is the title of the html document used by the search engine when you search. It is visible in the browser window when your web page is open. It is necessary that the title accurately and concisely formulates the main idea and content of the information materials on the web page, so that search engines and people find it easier to search. The title tag must be short and not exceed 70 characters. It should be saturated with keywords. Do not use non-speaking words about anything: pronouns, conjunctions and so on. Each page of the site needs its own title tag. Customize it for this particular page.
